GOOD CATCH 2018-04-09T18:56:47+00:00

GOOD CATCH

PRODUCT CREATION AND FORMULATION,
BRANDING, PACKAGING, INVESTMENT,
GO TO MARKET STRATEGY

GOOD CATCH

PRODUCT CREATION AND FORMULATION,
BRANDING, PACKAGING, INVESTMENT,
GO TO MARKET STRATEGY

Challenge

  • Set out to create the first BeyondBrands venture company in partnership with New Crop Capital
  • Goal of creating a chef-crafted, plant-based alternative to seafood that would disrupt the seafood category and save our oceans and the lives of millions of sea creatures. Seafood without Sacrifice

Solution

  • BeyondBrands acted as executive team to oversee and execute all year one activities including, but not limited to: Product Formulation, Manufacturer Feasibility & Setup, Brand Development & Design, Business & Financial Planning, Go to Market Strategy, Executive Brand Management and Fundraise Management

Results

  • Secured $500K seed round and $8.5M Series A
  • Developed 5 SKUs and proprietary manufacturing process
  • Secured World Finer Foods as master distributor and a national launch with Whole Foods Market
  • Won NEXTY award at Natural Product’s Expo East 2017
  • Won Best Vegan Product by VegNews at Expo West 2018
  • Negotiated direct investments from Fresh Direct and Thrive Markets
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LET’S MAKE CHANGE TOGETHER

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