MINGLE MOCKTAILS2018-04-09T18:57:20+00:00

MINGLE MOCKTAILS

FORMULATION, NAMING, STRATEGY, MARKETING,
BRANDING, IDENTITY DESIGN, PACKAGING DESIGN,
GO-TO-MARKET AND SALES STRATEGY, DISTRIBUTION

MINGLE MOCKTAILS

FORMULATION, NAMING, STRATEGY, MARKETING,
BRANDING, IDENTITY DESIGN, PACKAGING DESIGN,
GO-TO-MARKET AND SALES STRATEGY, DISTRIBUTION

Challenge

  • Bring a new mocktails product and brand to market

Solution

  • BeyondBev led on health-driven formulation, with natural, low calorie botanical ingredients
  • Developed positioning and brand name to create an inclusive community where people can feel part of any occasion even if they are not drinking alcohol
  • Designed brand logo and look and feel, packaging for 4 launch flavors and support print collateral
  • Led brand and product photoshoot
  • Created go to market, investor and distribution strategy

Results

  • On 4 months since launch, Mingle Mocktails is in 10 leading retailers
  • Mingle02
  • Mingle03
  • Mingle04
  • Mingle05

LET’S MAKE CHANGE TOGETHER

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