mood332018-07-27T14:27:52+00:00

mood33

FORMULATION, PACKAGING,
GO-TO-MARKET STRATEGY, OPERATIONS

MOOD 33

FORMULATION, PACKAGING,
GO-TO-MARKET STRATEGY, OPERATIONS

Challenge

  • Founder had a unique beverage concept, but the initial branding couldn’t command the premium price point
  • Potential trademark issues with original name
  • The brand was created with a mission to improve the market with more sustainable, organic and mission driven beverages while offering a new consumer experience associated with cannabis
  • Distribution challenges due to regulations

Solution

  • Business and financial plan
  • Brand architecture & naming
  • New packaging design
  • Go-to-market strategy
  • Formulation
  • Regulatory compliance
  • Executive advisory
  • Trade/industry outreach and awareness building
  • Introductions to BeyondBrands strategic partners

Results

  • Lowered COGS with improved formulations
  • Generated flavor supplier relationships
  • Secured licensed cannabis co-packer for production
  • Created compelling brand identity, name and design
  • Achieved west coast distribution
  • Successful showing and press generated from BevNet
  • Launched in June 2018 in California reaching 22 stores in the first month

Learn more at mood33.com.

  • Mood33_01

LET’S MAKE CHANGE TOGETHER

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