Mood 33 2018-04-09T18:57:38+00:00

MOOD 33

FORMULATION, PACKAGING,
GO-TO-MARKET STRATEGY, OPERATIONS

MOOD 33

FORMULATION, PACKAGING,
GO-TO-MARKET STRATEGY, OPERATIONS

Challenge

  • Founder had a unique beverage concept, but the initial branding couldn’t command the premium price point
  • Potential trademark issues with original name
  • The brand was created witha mission to improve the market with more sustainable, organic and mission driven beverages while offering a new consumer experience associated with cannabis.
  • Distribution challengesdue to regulations

Solution

  • Business and Financial plan
  • Brand architecture & naming
  • New packaging design
  • Go-to-Market strategy
  • Formulation
  • Regulatory Compliance
  • Executive Advisory

Results

  • LoweredCOGS with improved formulations
  • Secured licensed cannabis co-packer for production
  • Compelling brand identity and name
  • Introduced west coast distributor
  • Launching April 2018 in California
  • Mood33_01

LET’S MAKE CHANGE TOGETHER

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