PETAL2018-09-12T17:41:08+00:00

PETAL

FORMULATION, NAMING, STRATEGY, MARKETING,
BRANDING, IDENTITY DESIGN, PACKAGING DESIGN,

BUSINESS PLAN AND NATIONAL DISTRIBUTION CONTRACT


PETAL

FORMULATION, NAMING, STRATEGY, MARKETING,
BRANDING, IDENTITY DESIGN, PACKAGING DESIGN,

BUSINESS PLAN AND NATIONAL DISTRIBUTION CONTRACT

Challenge

  • Create an innovative sparkling botanical beverage brand

Solution

  • Our beverage team led a Rose infused formulation with organic and zero calorie botanical ingredients
  • Developed Brand Architecture and name to create a female led beverage company which would disrupt the diet soft drink category
  • Designed National Business Plan and signed five year distribution contract
  • Built out year one executive team
  • Created and ed Series A investor process

Results

  • Upon successful 2018 summer Chicago launch, teed up brand for National Distribution

LET’S MAKE CHANGE TOGETHER

Button New