SEVEN TEAS 2018-04-09T18:57:46+00:00

SEVEN TEAS

GO-TO-MARKET STRATEGY, PROMOTION CONCEPTS
AND DESIGN, SALES AND MARKETING

SEVEN TEAS

GO-TO-MARKET STRATEGY, PROMOTION CONCEPTS
AND DESIGN, SALES AND MARKETING

Challenge

  • Socialpreneur brothers and tea guru’s who had a unique concept but lacked industry experience and needed a best in breed executive team to strategize, execute, and launch their brand
  • Captivate consumers with disruptive design and introduce them to a premium, culturally authentic, tea-forward experience that drives category premiumization in a competitve space
  • Did not have brokers, marketing team, distribution, or accounts

Solution

  • Complete go-to-market strategy
  • Identify the appropriate distribution, sales and marketing team for launch
  • Create brand swag and marketing materials for trade shows and events

Results

  • While acting as their senior management team we have sourced, trained, and managed the appropriate sales brokers, created sales and marketing tools, and were responsible for launching the brand.
  • Approval in Whole Foods -SoPac (5 SKU’s) & Rocky Mountain (7 SKU’s)
  • Approval in key independents in SoCal and Rocky Mountain
  • On-boarded into UNFI & KeHe distributors
  • Premium cooler and shelf placement in all stores
  • Very strong turns
  • Seven_Teas01
  • Seven_Teas02
  • Seven_Teas03
  • Seven_Teas04

Challenge

  • Socialpreneur brothers and tea guru’s who had a unique concept but lacked industry experience and needed a best in breed executive team to strategize, execute, and launch their brand
  • Captivate consumers with disruptive design and introduce them to a premium, culturally authentic, tea-forward experience that drives category premiumization in a competitve space
  • Did not have brokers, marketing team, distribution, or accounts

Solution

  • Complete go-to-market strategy
  • Identify the appropriate distribution, sales and marketing team for launch
  • Create brand swag and marketing materials for trade shows and events

Results

  • While acting as their senior management team we have sourced, trained, and managed the appropriate sales brokers, created sales and marketing tools, and were responsible for launching the brand.
  • Approval in Whole Foods -SoPac (5 SKU’s) & Rocky Mountain (7 SKU’s)
  • Approval in key independents in SoCal and Rocky Mountain
  • On-boarded into UNFI & KeHe distributors
  • Premium cooler and shelf placement in all stores
  • Very strong turns
  • Seven_Teas01
  • Seven_Teas02
  • Seven_Teas03
  • Seven_Teas04

LET’S MAKE CHANGE TOGETHER

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