STEAZ2018-04-09T18:57:56+00:00

STEAZ

FORMULATION, BRANDING,
PACKAGING, DISTRIBUTION

Challenge

  • First organic soft drink on the market; Natural channel category leader with no awareness beyond Whole Foods, Wild Oats and independents
  • Goal to bring healthier versions of favorite beverages to the masses
  • Aspiration to leverage emotional appeal of organic and fair trade to drive volume in conventional channels

Solution  

  • Transformed Steaz from a green tea soda company to a platform across beverage segments
  • Expanded to key growth segments in energy and iced tea, while maintaining core values and lifestyle proposition
  • Rebranded to build lifestyle appeal and communicate value proposition at shelf, in the field and at influencer events

Results

  • #1 functional beverage natural channel; #2 growth leader natural channel
  • Best Energy Drink of 2007. Best Iced Tea of 2008. Best Organic Beverage of 2008/2009. Best Carbonated Beverage of 2009.
  • Sold to strategic partner in 2016
  • Steaz_01
  • Steaz_02
  • Steaz_03

LET’S MAKE CHANGE TOGETHER

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