ZELLEE 2018-04-09T18:58:09+00:00

ZELLEE

STRATEGY, BRAND ESSENCE, SALES,
PACKAGING DESIGN

ZELLEE

STRATEGY, BRAND ESSENCE, SALES,
PACKAGING DESIGN

Challenge

  • Founders had a unique concept but the branding couldn’t command the premium price point
  • Sales and distribution inconsistencies
  • Understand why consumers were choosing other brands and create a value proposition that is aligned with their expectations

Solution

  • Brand essence
  • New packaging design
  • Go-to-market strategy
  • Sourced and trained the appropriate sales brokers in multiple regions
  • Created new sales presentations and introduced the brand to a premier demo agency.

Results

  • Lower COGS with stabilized operations
  • Positive feedback from customers, partners, and buyers on the new packaging
  • Approved in WFM SoPac, key independent accounts, and Thrive Market
  • Expanded into new regions and distribution warehouses
  • Zellee_01
  • Zellee_02

LET’S MAKE CHANGE TOGETHER

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