Project Description

Cool Beans Product Shots

DISRUPTING THE FREEZER SPACE WITH PLANT-BASED BURRITOS

COOL BEANS

THE CHALLENGE

The co-founders of Cool Beans came to BeyondBrands with home kitchen-style recipes and a concept for developing gluten-free, plant-based burritos – that had to taste delicious – targeted for the natural frozen foods market. They needed our help to build a disruptive, appealing brand that would stand out in the crowded freezer space. We were tasked with working with them to create every aspect and building block of the brand, from sourcing the perfect ingredients and creating the optimal flavor profile to brand architecture, packaging and design – and putting together an advisory team and executive go-to-market plan that promised long-term growth and success.

OUR APPROACH

BeyondBrands combined our strategic approach, marketing expertise and deep experience in developing exceptional recipes for a natural brand destined for home freezers. We sought a best-in-class manufacturer to produce a healthy, frozen wrap product that would be both gluten-free and as whole food and plant-based as possible. Our design and brand identity team focused on delivering a unique message of fun, convenience, positivity and health with benefits for the individual and the planet. Through our extensive network, we partnered the brand with top-notch brokers and distribution resources. We also built a team of experienced executives and advisors to support the brand from inception to entry into the marketplace – and beyond.

Cool Beans Product Shots

DISRUPTING THE FREEZER SPACE WITH PLANT-BASED BURRITOS

COOL BEANS

THE CHALLENGE

The co-founders of Cool Beans came to BeyondBrands with home kitchen-style recipes and a concept for developing gluten-free, plant-based burritos – that had to taste delicious – targeted for the natural frozen foods market.

They needed our help to build a disruptive, appealing brand that would stand out in the crowded freezer space. We were tasked with working with them to create every aspect and building block of the brand, from sourcing the perfect ingredients and creating the optimal flavor profile to brand architecture, packaging and design – and putting together an advisory team and executive go-to-market plan that promised long-term growth and success.

OUR APPROACH

BeyondBrands combined our strategic approach, marketing expertise and deep experience in developing exceptional recipes for a natural brand destined for home freezers. We sought a best-in-class manufacturer to produce a healthy, frozen wrap product that would be both gluten-free and as whole food and plant-based as possible. Our design and brand identity team focused on delivering a unique message of fun, convenience, positivity and health with benefits for the individual and the planet.

Through our extensive network, we partnered the brand with top-notch brokers and distribution resources. We also built a team of experienced executives and advisors to support the brand from inception to entry into the marketplace – and beyond.

SOLUTIONS: IT TAKES A VILLAGE TO BUILD A NEW BRAND

We created a comprehensive plan to develop and launch Cool Beans. Tactics executed included:

• Business and financial planning
• Brand architecture
• Packaging & collateral design
• Go-to-market strategy
• Formulation
• Manufacturing sourcing & setup
• Regulatory compliance
• Executive advisory
• Sales and marketing execution
• Trade/industry outreach and awareness building
• Introductions to BeyondBrands strategic partners

IMPACT & ROI

BeyondBrands succeeded in helping Cool Beans create the best-tasting, allergen-free wrap on the market. We tapped a best-in-class manufacturing partner to produce a ready-to-cook burrito that was healthy, gluten-free, plant-based and great tasting. Our creative team developed a fun, free-spirited look and feel that captured the global ethnic influence and communicated that the brand was ethical, good for you and good for the planet. We also contracted with a national master distributer and broker to bring the brand to the public.

LET’S CO-CREATE TOGETHER

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LET’S CO-CREATE

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