Creating the first USDA Organic certified line of soft drinks, energy drinks and iced teas.
BeyondBrand’s partners Eric Schnell and Steven Kessler worked to co-create one of the first organic supply chains for Sri Lankan green tea in 2002 and pioneered the category at a time when the US consumer was starting to migrate towards healthier options in the beverage isle.
SOLUTIONS & TACTICS
Major marketing and sampling efforts planned regionally over a 4 year period in order to build shelf space next to mainstream teas while engaging the consumer with education on organic vs conventional agriculture while delighting them with better tasting teas without compromise on taste and function.
IMPACT & ROI
The Steaz brand won over a dozen Best of Awards including BevNET’s Best New Product of the Year award 4 times as well as New Hope’s Sustainable Business of the Year Award in 2007.
“We are proud of our team’s good work and efforts for over a decade to accomplish the humble goal of turning the minds of the American beverage consumer on to accepting Better for You beverages that can be sourced organically and ethically all while delivering bottom line results for shareholders. The successful sale of the business in 2016 was the results of years of grassroots marketing to become a leading tea brand across the US, while never wavering from the passion and vision set by the brands’ founders to create the Quintuple Bottom Line business model that today BeyondBrands uses as its guideposts for incubating and accelerating its new generation of entrepreneurs.”
FROM THE CLIENT