Chief Nutrition Officer
Expertise: Nutrition Marketing & Communications, Brand Strategy, Trends Review, Product Development
Brands: Align probiotic, ONE coconut water, Natural CALM, Manitoba Harvest Hemp Foods, SmartyPants vitamins (and now minerals), Califia Farms, Westin Hotels, and Four Seasons Hotels.
Helping develop, promote, and grow brands powered by better nutrition. Koff has contributed to the development and growth of brands such as Align probiotic, ONE coconut water, Natural CALM, Manitoba Harvest Hemp Foods, SmartyPants vitamins (and now minerals), Califia Farms as well as developing programs for Westin and Four Seasons Hotels. The Ashley Koff Approved (AKA) stamp of approval (15 years old) is coveted by foods, supplement, and lifestyle accessory brands. As a prior advertising executive and strategic planner for a global agency, Koff compliments her nutrition knowledge with strong marketing assessment and strategic planning capabilities.