Co-Founder | Global Sustainability
When it comes to merchandising, product development and category management for non-GMO, organic and ethically sourced products, Errol leads the way for the BeyondBrands team. It’s no wonder as Errol has almost 25 years experience in the food world. As Whole Food’s former Vice President of Grocery, he led the merchandising and purchasing for the largest company division for over 7 years, doubling sales to $5 billion (yes, that’s billion), on top of a 300BP margin gain. Errol was also an architect of the 2018 GMO Labeling Policy and Supermarket News has selected him as one of their Top 25 Retail Game Changers. In his spare, time Errol love to read. He is also an avid gardener and permaculture practitioner of 20 years who enjoys spending as much time as he can with his kids and midwife wife.
Brand Experience: Annie’s, General Mills, Epic, Cascadian Farm, Fairway Markets, Traderspoint Creamery, Byrne Dairy, SonByrne Convenience Stores, Keystone Pacific/Basics, Good Eggs, National Co-op Grocers, Good Catch, Herbl Distribution Systems, GreenOnyx, Beanfields, Farmhouse Culture, Goodfish, Native American Natural Foods, Organic Nuna, Saffron Road, TSG Consumer Partners, Ridgeline Ventures, Nuttzo, InGrained LLC, Aspire Food Group, Once Upon a Farm, Mood33, Just Beverages, Non GMO Project, Farmshare Austin, Demeter USA, Austin Food Policy Board, Xerces Society for Invertebrate Preservation, Califia Farms, Siggi’s, Suja, Ripple, Beyond Meat, Vital Farms, KeVita, Siete Foods, Nada Moo, Maple Hill Creamery, 365, Organic Valley.