Marketing & Brand Strategy
Larissa is an innovative and accomplished brand marketing professional with a proven track record in driving growth and increasing revenues through launching and building $billion-dollar beverage brands with Nestlé in the U.S. and abroad, across both retail and direct-to-consumer channels. Larissa’s experience spans across a diverse set of marketing disciplines in the healthy beverage sector including brand strategy, global brand management, new product development, digital marketing, packaging and creative development.
In her 16-year tenure at Nestle Waters, Larissa transformed the brand and customer experience for Nestle’s ReadyRefresh direct-to-consumer delivery business; established the strategic brand foundation for the world’s largest bottled water brand Nestle Pure Life; and launched a successful line of sparkling waters for the Poland Spring brand.
Larissa holds an M. B. A. from Manchester Business School in the United Kingdom and a bachelor’s degree from the University of Toronto, Canada.
“If it doesn’t challenge you, it doesn’t change you.”
Brand Experience: Nestlé Pure Life, ReadyRefresh by Nestlé, Poland Spring, Arrowhead, Gerber, Pure Water, Nestea, S.Pellegrino, Perrier