At heart, Lauri is a passionate storyteller. For over two decades she has honed her skills writing, naming and concepting for design, branding and digital platforms. A former agency creative director, she currently helps bring our clients’ brands to life through their voice. Lauri’s favorite focus [at BeyondBrands] is working with natural and organic brands, especially beverages, food and beauty. She enjoys digging in to unearth stories that will open people’s hearts to new products and discovering unique ways to express what each has to offer. Lauri currently serves on the board of Raleigh AIGA as Chief Writing Evangelist and her work is featured in Copywriting: Successful Writing for Design, Advertising & Marketing (Chronicle Books). Through tough times and good times, Lauri turns to yoga for body, mind and spirit. On weekends, you can find her at farmers markets or playing with her sweet rescue kitten, Lili.
“Look for the love in every situation – and stay grateful.”
Brand Experience: Good Catch, I Am, Petal, Tio Gazpacho, SpaRitual, Hain Celestials, The Olympics, The Clean+Green Company, Jane Iredale Mineral Cosmetics, Natural Instincts (Clairol), Bounty, Charmin, Puffs, Disney, DirecTV, The Motion Picture Costumers Union