Wellbeing & Women
Brands: Dr. Hauschka
In her sixteen years in leadership positions and as US Chief Executive Officer to build the renowned and forerunning Dr. Hauschka Skin Care, Mirran developed ideas, methods, products and teams that drove enormous consumer awareness, reached ambitious double digit profit targets and established the brand’s leading position across retail sectors and global markets. Under Mirran’s leadership, Dr. Hauschka Skin Care, Inc. became a self-financed and highly sought after lifestyle brand built on comprehensive education, sophisticated marketing and public relations strategies, and celebrated well over a billion media impressions.
At BeyondBrands, Mirran directs both the Wellbeing & Women divisions, which converges beauty, plant-based and herbal medicine, nutraceutical science, homeopathy, and all forms of topical and ingestible remedies and nutritive(s). She oversees strategy and operationalize teams of talented colleagues across function and industry: brand vision, manufacturing, product design, packaging, supply-chain, distribution, virtual platforms, sales, marketing, public relations, legal, regulatory and social mission. On the Women side of her focus, she assists the development of products and services that seek to move women to the front of the line, as both entrepreneurs and customers.