BeyondBrands is the 7th Conscious Products Company launched in the past 2 decades by husband and wife, Co-Visionaries, Eric and Marci.
The institute for Integrative Nutrition, Steaz, Under the Canopy, MetaBrand, I AM & MetaWear are all recognized as disrupters in their categories and visionary in their approach to shifting the paradigm of how companies can look to position their brand, and their voice, as vehicles for positive change.
BeyondBrands is for Creators of Conscious Products…
Our goal is to help new entrepreneurs and established companies provide better, healthier, more natural and sustainable products to our homes and in our daily lives.
Co-Creator & Chief Service Guru
Eric is a visionary natural products entrepreneur with 20 years in sales, marketing and operations in the health food, supplement and beverage industries, with diverse experience creating new products and brands.
In 2002 he co-founded Steaz, the first sparkling tea and USDA Organic and Fair Trade soft drink and energy drink brand in the US. As Co-Founder, Eric drove the company to leading positions today in these segments of the beverage category, all while establishing a triple bottom-line business philosophy founded on People, Planet & “ethical” Profitability. Today Steaz is the largest private Fair Trade tea brand in the US.
Eric is the recipient of the 2007 “Sustainable Business of the Year Award” in synchronicity with wife Marci Zaroff, as well as he is a 4 time annual winner of the BevNET.com “Best Product of the Year Award”, recipient of the 2015 Nutrition Business Journal (NBJ) “Investment in the Future Award” and is a Top 50 Beverage World Magazine “Disruptor” in 2016.
Prior to Steaz, Eric was President of Long Life Tea, tripling their organic tea lines before eventual sale to Kikkoman. He initially served as the National Brand Manager for Country Life Vitamins and was on the Exec Committee, co-directing 5 brands and over 1,000 SKUs globally.
In 2011, Eric Founded I AM, a lifestyle brand of supplements and aromatherapy mists and created natural products consulting agency, MetaBrand, a brand creation, R&D model focused on taking innovative beverage products to market. Eric then formed MetaBrand Capital Fund in 2014, which made its first investment into Runa Tea, where Eric was instrumental in the brand’s early creation. In 2015 Eric Co-Founded new cannabis/hemp venture MetaCan.net, marketing therapeutic products aimed at consumers seeking the health benefits of this healing plant. Eric thrives on to supporting young entrepreneurial brands as well as established food & beverage manufacturers with innovative and visionary ideas for how to best come to market with forward thinking branding and ahead-of-the-trend innovation.
Co-Creator & Chief Visionary Guru
Marci Zaroff is an internationally recognized ECOlifestyle visionary, authority, innovator and educator and has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over two decades.
With a degree from the Haas Business School of the University of California, Berkeley, and as a vegetarian since childhood, in 1990, Marci co-founded a thriving health & environmental educational center (with an organic café, AVEDA concept salon and national magazine) called “Gulliver’s Living & Learning Center”—now known as the largest professional “health coach” certification program in the world: “The Institute for Integrative Nutrition.”
After nearly a decade in natural/organic food and beauty, Zaroff recognized the “missing link” in the wellness equation, and in 1995, seized the opportunity to launch leading lifestyle brand Under the Canopy, to coin and trademark the term “ECOfashion®” and to pioneer the market for organic & sustainable apparel and home textiles. As Founder and face of “UTC”, Marci has created a unique and unparalleled development, distribution and monitoring business model to ensure that processes and products remain pure, transparent & authentic.
Marci is also now co-founder and President of MetaWear — the first “Sustainable Style” GOTS and Cradle to Cradle Certified turnkey manufacturer in the USA for cut & sew organic/eco-friendly apparel and other custom goods. Offering garment dying & cutting-edge seaweed-based screen printing free of harmful toxins, Metawear’s 40,000 square foot factory is powered by renewable energy and is already producing printed T-shirts and garments for brands, retailers, universities, films, festivals and leading NGO’s.
In addition, Marci is a creative force and Executive Producer of the documentary THREAD and the short films “Driving Fashion Forward with Amber Valletta”—exposing the human and environmental impacts of the fashion industry. Further, as a serial entrepreneur, Marci co-created both I AM Enlightened Creations and Beyond Brands Conscious Consulting Collective with husband Eric Schnell.
Marci keynotes, speaks and consults internationally on organic/sustainable textiles, strategic vision, social innovation, green business/design and the rise of the values driven millennial generation. She was a key driver in defining the USA and Global Standards for organic fiber certification (GOTS), as well as the world’s first Fair Trade Textile Certification with Fair Trade USA. She has spearheaded and launched first time organic/sustainable fashion/textile initiatives in top retailers — such as Whole Foods Market, Macy’s, Target, Bed Bath & Beyond and AVEDA — and is featured extensively in major TV & print media, including Entrepreneur, Newsweek, The New York Times, USA Today, Wall Street Journal, Bloomberg, InStyle, Lucky, Vanity Fair, CNN, ELLE, Entertainment Television and the Discovery Channel, to just name a few.
Zaroff has received countless recognitions, such as ABC News’ “Legends and Legacies”, “Honorary Member” of the Turkish Textile Association, Retail Touchpoints’ “Retail Innovator Award”, the Natural Product Industry’s “Socially Responsible Business Award”, New York Moves “Power Woman Award”, Fashion Group International’s “Rising Star Award” and ELLE Magazine’s “Mercury Style Award.” She is featured in the book: Eco Amazons: 20 Women Who Are Transforming the World and is both a Royal Society of the Arts (RSA) Fellow and a Henry Crown Fellow of the Aspen Institute.
Marci is on the Board of Directors of the Organic Trade Association and the Textile Exchange, and serves/has served on the Advisory Boards of Cradle to Cradle Institute’s “Fashion Positive,” Fashion Revolution Day, Teens Turning Green, Fair Trade USA, Sustainable Brands International, Green Spa Network, Operation Warm and others. Marci’s first book — “ECOrenaissance: Co-creating a stylish, sexy & sustainable world”— will be published by Simon & Schuster in 2017.
Co-Creator of BeyondBrands, an artist, yoga enthusiast, and mother of two “green” Millennials, Marci lives in New York City with her partner, husband & soulmate, Eric Schnell.