Each of our six verticals (industries served) is headed by one or more of our industry experts with the full support of our conscious collective of advisors and service providers. We assess your business needs from a holistic view and assemble your conscious team.


Leader: Mirran Raphaely
Co-Chair: Suzanne McKenzie

The Beauty Sphere at BeyondBrands celebrates the desire for health, well-being, care, and quality as the primary motivators to achieving beauty. Our clientele counts on us to distinguish their products across market sectors and demographics. We meet a variety of needs with 360 degrees of expertise spanning formulation and manufacturing, branding and strategy, communication and distribution. At the heart of our connection to this industry lies a deep respect for the natural world and a community that seeks to do good and be good. Whether we are navigating an emerging product, scaling a potent success, or creatively course-correcting an established brand, we engage our clients with focus, commitment and enthusiasm.

Mirran Raphaely

Expertise: Full-suite Global Branding, Consumer Relationships & Retention, Customer Growth Plans. Product, Market and Sales Strategy, Creation & Deployment, Executive Management, Social Responsibility, Comprehensive Luxury, Public Relations, Team Structure and Creation, Organizational Development, Strategic Partnerships

Brands: Dr. Hauschka Skin Care, 16 years Chief Executive Officer

Suzanne McKenzie

Expertise: An award-winning creative director/designer and strategist by trade, Suzanne is passionate about using design and collaboration to make the world a better place. With 18 years in the advertising and design consultancy worlds, she is also Founder/Creative Director of Able Made, an active lifestyle brand that inspires healthy living through sustainable, high-end fashion accessories and product collaboration with fashion’s top established and emerging brands.

Brands: Founder of Able Made; MoMA; Tom Ford; FEED Projects; Supergoop/Maria Sharapova; the Olympic Games; AIGA; Institute of Contemporary Art

Yogi Cameron

Expertise: Ayurvedic medicine, Yogic lifestyle, digital TV and media, online health and wellness marketing consultant featured on The Dr. Oz Show, Ellen DeGeneres, Today Show, Extra & Martha, he has also been featured in The New York Times, Men’s Journal.

Brands: The Bodhi Tree, Yogicameron.com

Lauri Maerov

Expertise: Verbal Branding (Brand Voice, Storytelling, Naming), Packaging & Web Content, Social Media, Brand Strategy & Identity.

Brands: Zia Naturals, SpaRitual, Malie Organics, Natural Instincts (Clairol),  I AM

Michele Promaulayko

Expertise: Editor-in-Chief of Yahoo Health. previously VP/Editor-in-Chief of Women’s Health. At the helm since Jan, responsible for all facets of the brand, including the magazine, website, digital apps, books, and 24 international editions.
Under Michele, Women’s Health evolved into one of the largest women’s lifestyle mags in the US. It was #1 in newsstand sales among all wellness titles, outselling the competition by 100K copies each per month.

Karen Ballou

Expertise: Develops brands in the health & beauty industry, with curriculum & programs for the medical esthetician in the medicinal field, named Subject Matter Expert for National Esthetic exam for the National Cosmetology Board. Partner, Lucas Brand Equity, P/E fund focused in skincare, beauty & personal care, CEO Immunocology, a Global Skincare Brand focused on “Natural Skin health”.

Kiran Stordalen

Expertise: After nearly 20 years at the forefront of the world’s leading plant-based beauty and health brand AVEDA, building and exiting the business with her husband Horst Rechelbacher, Kiran is now co-owner of Intelligent Nutrients, an certified organic beauty line that offers hair, skin, and body care products as well as pet care products.

How Can
We Serve?

We would like to learn more about the landscape of your brand before setting up our first call or meeting.

The more we know, the better we can serve.


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