Each of our six verticals (industries served) is headed by one or more of our industry experts with the full support of our conscious collective of advisors and service providers. We assess your business needs from a holistic view and assemble your conscious team.
Leader: Eric Schnell
Co-Chairs: Errol Schweizer, April Karr, Lee Brody and Kara Rubin
Our Beverage Vertical mission is to create, commercialize and bring to market the next generation of natural functional drinks and refreshments. The beverage market is a crowded space, and our goal is to offer consumers convenience, quality and sophistication in product formulation, function and brand communication.
BeyondBrands’ beverage team includes expert in formulation, raw material and packaging procurement, laboratory testing, formula commercialization, FDA review, co-packing and manufacturing and, finally, sales promotion to deliver products that are better for you, the planet and generations to come. We also provide all necessary guidance and oversight for securing official certifications, such as USDA Organic and Project Non-GMO to ensure our clients’ products meet the most stringent review and requirements for product quality.
Expertise: Product Development, Ingredient Sourcing, Pricing, Promotions, Marketing & Distribution. Errol was the lead merchandiser & negotiator for largest & most profitable department at Whole Foods Markets for over 7 years. He holds over a decade of experience in Organic purchasing leadership, possesses a strong operations background, has collaborated with 100s of supplier partners across over 80 categories to successful launches of 1000s of innovative new products, including Harmless Harvest, Siggi’s, Suja, Saffron Road, Califia and Evol.
Brands: Whole Foods Markets, Fairway Markets, Brandstorm, Kite Hill, Beyond Meat and Epic Bars
Expertise: Expertise: Socialpreneur, Brand Developer, Sales, Marketing, Business Strategy Leader. Eric has nearly 20 years of experience in sales, marketing, formulation and operations in the Natural Product, Supplement, Beverage and Food industries, with diverse experience managing upstart as well as turnaround companies and launching new brands and products. Eric is the co-founder of Steaz, founder of MetaBrand and I AM Products and drives the vision, innovation and key relationships for BeyondBrands and it’s partner clients.
Brands: Brands: Country Life Vitamins, Steaz, I AM Products, MetaBrand
Expertise: Kara dedicated 10 years to leading Whole Foods Market’s grocery division in the Northeast Region, which included the company’s highest volume stores in the US. Kara has deep roots guiding retail strategy and working with brands ranging across the category spectrum. Brand, retail, pricing and distribution strategies, category analysis, promotional planning, retail execution. She worked closely with partners ranging from small, local entrepreneurs to large-scale, broadly recognized brands to build their businesses strategically in the region and nationally.
Brands: Whole Foods Market, Gourmet Garage, Happy Baby, Siggi’s, Rick’s Picks, Star Anise Foods.
Expertise: Marketing strategist, social marketing pro and forward-thinking leader with over 10 years of sales and marketing experience. Passion for authentically connecting brands and their audiences with thoughtful content and experiences. Excels at high level strategy development and management, especially in the field of digital marketing. Inspired by brands with purpose and a story to tell.
Brands: Guayaki, Lunafest, Sotheby’s & Kitsbow
Expertise: Finance & Business Management & Strategy, Board Reporting, Information Technology, entrepreneur
Mark is an owner and the CEO of LizzyJays, a fresh pressed juice company that services its clientele through direct-to-consumer delivery. LizzyJays has built a successful e-commerce platform, which has been developed through Mark’s knowledge of technology and finance. Mark also founded M.S. O’Donnell & Co., a full service financial and business strategy consulting firm. His clients have ranged from small start-ups to Fortune 50 companies. He has worked in such industries as consumer products, construction, real estate and medical & pharmaceutical. For these clients, Mark has conducted almost every facet of financial business consulting.
Expertise: Brand strategy, research and insights, market data and consumer trends, trade marketing, field marketing, shopper marketing, digital/social media, package design and revamp, public relations, corporate communications, experiential marketing and event sponsorship. Lee has over 20 years in senior-level marketing positions including Steaz and Marley Beverages. Previously, he held senior posts with global ad and PR agencies. He has advised and managed marketing assignments for nearly 100 natural and conventional brands and has been recognized with several industry honors for creativity and effectiveness.
Brands: Airborne, ZonePerfect, Steaz, Marley Beverage, Heinz, Whitewave
Expertise: Growth-driving marketer and general manager with a passion for building iconic lifestyle brands in the natural beverage space. Background as an award winning CPG marketer, strategy & innovation expert and head of marketing for entrepreneurial/ PE backed companies. Results-orientation of a proven operating executive, with the strategic rigor and multi-disciplinary expertise of a top-tier CMO. Jeremy thrives on client projects involving Brand Strategy, Marketing, Communications and Brand Architecture and also collaborates across the BeyondBrands verticals on all marketing services.
Brands: GT’s & Synergy Kombucha, POM Wonderful and Bossa Nova Superfruits Company
Expertise: Client Services, Business Development, Sales Management, Project Management.
Brands: GNC, T-Mobile, I AM
Expertise: Retail management, operations, finance, international business. A SuperStar Problem solver, Navigator, Communicator, Team builder & Facilitator
Brands: Starbucks (24 yrs),Teavana, Bareburger
Expertise: Brand Essence, Consumer Insight & Strategy. Russ’ entire 25+ yrs has been dedicated to strategic branding within the CPG world. Working for Gerstman+Meyers (now Interbrand), Bailey Brand Consulting & Wallace Church, gives packaging experience including food & beverage (general market and organic), HBA.
Brands: The Dial Corporation, Johnson & Johnson, Kraft Foods, Welch’s, The Healthy Beverage Corporation (Steaz), Nestlé, Ocean Spray, William Grant & Sons, Logitech and P&G.
Expertise: Microbiology, Food Additive Submissions, Novel Food Petitions
Regulatory guide (HPP), Designing validation, shelf life studies.
Brands: BluePrint Cleanse, Suja, Tio Gazpacho, Hyperbaric
Expertise: 25 years in ‘C’ level ex mng, Wall St. corporate finance, governance and CPG brand mng. Currently a finance & ops advisor to emerging food & beverage companies.
Brands: Brad’s Raw Chips, UlivJava Coffee (a Martha Stewart brand) & New Leaf Tea
Expertise: Former corporate law partner, advises on capital raising, strategic alliances, and exit transactions. Worked with numerous companies in food & beverage, spoken at numerous industry conferences, recognized as a top 13 dealmakers in the U.S. for middle markets by The Deal, winner of “40 Under 40″ award by M&A Advisor.
Expertise: Founder of Dream Water which he grew to over $10M in sales, extensive experience in determining company’s growth strategy and overall management of operations, sales and business development. He developed and managed Dream Water from concept to nationwide distribution in 35,000 stores in under 4 years. He is knowledgeable in international business and has strategic sales & ops experience at large retailers and distributors such as Wal-Mart, Walgreens, CVS, Kroger, Safeway, Hudson News, Paradies & Mclane.
Expertise: CEO of MyDrink Beverages, a premier beverage R&D co with offices in Lithuania and United Kingdom, w team in Denmark & India. Specializes in beverage concept development, start-up beverage projects, business development and brand building. Professional in-house beverage laboratory with over 1000 recipes, servicing clients from Europe, Middle-East, Asia, Africa & USA.