OUR TEAM

Saida Abdala

Business Designer and Strategist, focused on the integration of Brand Identity, Marketing Strategy and Sustainability.

“Marci believes that truly beyond brands— that inspire employees, resonate with customers, and help organizations win in the marketplace—are based on a combination of clarity and surprise.”

Number of years in the industry:
16 years.

Main Focus:
Brand Strategy and Business Design, Product and Packaging Design, Art and Creative direction, Impact Development and Sustainability, Marketing. 

Brand Experience:
GoodSAM, Jasberry, Elari, CoolBeans, Coracao, Nespresso.

Boards & Awards:

Saida Abdala is a designer, she has a master’s degree in design and strategic management. She is also Founder and CEO of JellyShot, a strategic design and innovation firm for impact development. JellyShot specializes in developing design, brand positioning and marketing for companies committed to sustainability and shared value creation using the diverse angles of creative and strategic design thinking.

Saida is also Chief Strategy Officer and Investor in GoodSAM Foods, where JellyShot leads the Marketing Strategy and Brand Positioning.
JellyShot has been a Partner of BeyondBrands since 2019, where we focus on helping brands to grow from sourcing to shelf.

OUR TEAM

Saida Abdala

Business Designer and Strategist, focused on the integration of Brand Identity, Marketing Strategy and Sustainability.

Michael Berro

Strategic Advisor