FROM LAUNCH TO LEGACY
Empowering Visionary Founders to Scale & Lead Conscious CPG Brands
Find Our Brands Featured At
YOUR TRUSTED PARTNER TO SCALING Safer, Smarter, Faster.
We've reinvented the traditional agency experience.
We’re a collective of founders, operators, and industry veterans who go beyond to provide hands-on partnership at every stage of growth with brand, marketing, sales, operations, finance, and capital raise expertise.
We bring 500+ years of combined expertise across beverage, food, spirits, supplements, beauty, and pet, offering uniquely flexible working models with project-based, fractional, and equity-backed support.
Scaling Vision, Amplifying Impact.
A Decade of Elevating Conscious Brands to Category Leading Legacies
Click on a brand below to learn more
Quintuple Bottom Line Values®: From Pioneering Vision to Industry Leader
BRAND STORY
Co-created with Beyond Brands in 2017, GoodSam redefined regenerative, direct-trade snacking. Now a category leader in chocolate, coffee, chips, and nuts, it proves that mission-driven brands can also lead in market performance. Farmers can earn up to 2x more income through its direct trade model, and 1% of sales are reinvested into farming communities.
IMPACT & ROI
We provided corporate development, financial planning, and regulatory strategy, securing Seed investment from Thrive Market and Series A to fuel expansion. We led sales, marketing, & PR, driving a top-performing Whole Foods launch and rapid expansion into Sprouts and major retailers. With strategic fundraising & operational support, GoodSam is now a top performer across multiple categories on-aisle and a multi-award-winning leader in regenerative sourcing and direct trade.
Co-created with Beyond Brands in 2017, GoodSam redefined regenerative, direct-trade snacking. Now a category leader in chocolate, coffee, chips, and nuts, it proves that mission-driven brands can also lead in market performance. Farmers can earn up to 2x more income through its direct trade model, and 1% of sales are reinvested into farming communities.
IMPACT & ROI
We provided corporate development, financial planning, and regulatory strategy, securing Seed investment from Thrive Market and Series A to fuel expansion. We led sales, marketing, & PR, driving a top-performing Whole Foods launch and rapid expansion into Sprouts and major retailers. With strategic fundraising & operational support, GoodSam is now a top performer across multiple categories on-aisle and a multi-award-winning leader in regenerative sourcing and direct trade.
Co-Creating from Concept to Commercialization
BRAND STORY
Founded by Division 1 athletes and brothers Alex & Steve, Leisure Hydration set out to disrupt functional beverages with a shelf-stable spirulina electrolyte refresher. They turned to us to bring their vision to life–from formulation to commercialization–ensuring a category-defining launch that resonated with athletes & mainstream consumers.
IMPACT & ROI
As the first outside investor & equity partner, we led formulation, co-manufacturer sourcing, and go-to-market strategy, building a strong foundation for scale. We guided fundraising, securing a $3MM seed round, and structured key sales & distribution partnerships, including SoCal’s largest DSD beverage house. Leisure became a top 5 beverage in premium retailer chains like Erewhon and Bristol Farms ahead of its national Whole Foods launch. With continued retail expansion, Leisure is solidifying its place as a category leader.
Founded by Division 1 athletes and brothers Alex & Steve, Leisure Hydration set out to disrupt functional beverages with a shelf-stable spirulina electrolyte refresher. They turned to us to bring their vision to life–from formulation to commercialization–ensuring a category-defining launch that resonated with athletes & mainstream consumers.
IMPACT & ROI
As the first outside investor & equity partner, we led formulation, co-manufacturer sourcing, and go-to-market strategy, building a strong foundation for scale. We guided fundraising, securing a $3MM seed round, and structured key sales & distribution partnerships, including SoCal’s largest DSD beverage house. Leisure became a top 5 beverage in premium retailer chains like Erewhon and Bristol Farms ahead of its national Whole Foods launch. With continued retail expansion, Leisure is solidifying its place as a category leader.
Transforming Influencer Reach into a National Beverage Brand
BRAND STORY
In 2023, entrepreneur Kim Perell, best-selling author & podcast host Jay Shetty, and wellness expert & chef Radhi Devlukia-Shetty partnered with us to redefine Better-for-You (BFY) tea. Together, we co-created Juni, a brand designed to lead in retail and online, leveraging Jay & Radhi’s purpose-driven audience to bring high-quality, ayurvedic wellness drinks mainstream.
IMPACT & ROI
We provided founder advisory, formulation, production management, and brand architecture, ensuring a strong foundation for growth. We led sales strategy, broker setup, and key retail negotiations, securing a Top 5 category launch at Erewhon before expanding into 500+ California retailers and preparing for national distribution. With six-figure Amazon sales, strategic go-to-market execution, financial planning, and capital raise support, Juni is cementing its place as an influencer-founded brand with staying power.
In 2023, entrepreneur Kim Perell, best-selling author & podcast host Jay Shetty, and wellness expert & chef Radhi Devlukia-Shetty partnered with us to redefine Better-for-You (BFY) tea. Together, we co-created Juni, a brand designed to lead in retail and online, leveraging Jay & Radhi’s purpose-driven audience to bring high-quality, ayurvedic wellness drinks mainstream.
IMPACT & ROI
We provided founder advisory, formulation, production management, and brand architecture, ensuring a strong foundation for growth. We led sales strategy, broker setup, and key retail negotiations, securing a Top 5 category launch at Erewhon before expanding into 500+ California retailers and preparing for national distribution. With six-figure Amazon sales, strategic go-to-market execution, financial planning, and capital raise support, Juni is cementing its place as an influencer-founded brand with staying power.
Largest Snack Food Exit in the Last Decade
PARTNER STORY:
Natural products pioneer Cynthia Tice set out to create no-sugar-added chocolate that could rival the best in taste, quality, and market success. From Whole Foods launch to VMG Partners investment and a 2021 $425MM acquisition by The Hershey Co., Lily’s proved that better-for-you brands can lead at mass.
Now a Partner & Entrepreneur in Residence with us, Cynthia helps founders scale with purpose, navigate investment, and build lasting brands. We connect emerging brands with industry leaders, offering expert mentorship, proven strategies, and direct access to category-defining success.
Natural products pioneer Cynthia Tice set out to create no-sugar-added chocolate that could rival the best in taste, quality, and market success. From Whole Foods launch to VMG Partners investment and a 2021 $425MM acquisition by The Hershey Co., Lily’s proved that better-for-you brands can lead at mass.
Now a Partner & Entrepreneur in Residence with us, Cynthia helps founders scale with purpose, navigate investment, and build lasting brands. We connect emerging brands with industry leaders, offering expert mentorship, proven strategies, and direct access to category-defining success.
Bringing an International Superfood Brand to US Shelves
BRAND STORY:
Jasberry Organic Rice isn’t just a superfood—it’s a movement. This high-antioxidant purple rice has helped 2,500+ Thai farmers increase earnings by 14x, proving food can drive real change. Already thriving in Thailand and Europe, Jasberry partnered with us to refine brand positioning, sales execution, and go-to-market strategy for a seamless U.S. launch.
IMPACT & ROI
We led brand architecture, messaging, and retail strategy, tailoring Jasberry for the U.S. consumer. With sales execution and distribution support, we secured a Whole Foods national launch and expanded into Costco. The brand’s stateside debut gained momentum, earning the 2023 Sofi™ New Product Award and Grand Prize at Fancy Food Pitch Slam—proving that mission-driven brands can win in competitive markets with the right strategy and execution.
Jasberry Organic Rice isn’t just a superfood—it’s a movement. This high-antioxidant purple rice has helped 2,500+ Thai farmers increase earnings by 14x, proving food can drive real change. Already thriving in Thailand and Europe, Jasberry partnered with us to refine brand positioning, sales execution, and go-to-market strategy for a seamless U.S. launch.
IMPACT & ROI
We led brand architecture, messaging, and retail strategy, tailoring Jasberry for the U.S. consumer. With sales execution and distribution support, we secured a Whole Foods national launch and expanded into Costco. The brand’s stateside debut gained momentum, earning the 2023 Sofi™ New Product Award and Grand Prize at Fancy Food Pitch Slam—proving that mission-driven brands can win in competitive markets with the right strategy and execution.
From Niche to Nationwide: Scaling into Mass Retail & Omnichannel Growth
BRAND STORY
Founded by wellness advocate and cancer survivor Dawn Russell, 8Greens set out to make greens accessible anytime, anywhere. With a best-selling tablet format, the brand partnered with us to expand beyond natural and specialty retail into mass, grocery, and drug channels.
IMPACT & ROI
We refined sales execution, trade promotion strategy, and retail optimization, leading 8Greens’ expansion into mass retail with an initial 460 Target stores, scaling to 1,500 locations in under a year. We also drove e-commerce growth and secured placements in major grocery and 2 drugstore chains, including UNFI, Kroger.com, VitaCost, and Wegmans.
Founded by wellness advocate and cancer survivor Dawn Russell, 8Greens set out to make greens accessible anytime, anywhere. With a best-selling tablet format, the brand partnered with us to expand beyond natural and specialty retail into mass, grocery, and drug channels.
IMPACT & ROI
We refined sales execution, trade promotion strategy, and retail optimization, leading 8Greens’ expansion into mass retail with an initial 460 Target stores, scaling to 1,500 locations in under a year. We also drove e-commerce growth and secured placements in major grocery and 2 drugstore chains, including UNFI, Kroger.com, VitaCost, and Wegmans.
Where Expertise Meets Intention.
As the largest and most established collective for conscious brands, we support growth at every stage – helping founders scale Safer, Smarter, and Faster by aligning every aspect of your business with our Quintuple Bottom Line Values®.
These values are the foundation of everything we do, structured within our guiding framework: the 5Ps. More than just principles, they’re the blueprint for building brands that drive impact, scale with integrity, and create lasting change.
Passion
Purpose
People
Planet
Prosperity
TESTIMONIALs
Thriving in the world’s largest CPG market isn’t easy - but with the right partners, it’s possible. Here’s what brand founders say about scaling safer, smarter, and faster with our expert collective.
The Beyond Brands team helped me transform my idea to create a rose water beverage into a fully botanical line. They were encouraging that I stay true to my rebellious romantic vision and helped me really blossom Petal into the brand it was meant to be. Not only did they help me plant the seeds but they are true partners as I grow my business.
I am so grateful to the team at Beyond Brands for believing in me and the future we can create together. I couldn't have asked for a better partner in this journey. We will have a lot of fun transforming the future of food in a way that benefits the consumers, farmers and the planet. 🙏
Beyond Brands helped me not only achieve my dream of launching an upscale, yet approachable, line of alcohol-free mocktails, they gave me the confidence and knowledge to do so much more! Because of Beyond Brands, I was able to swiftly launch a beverage, while also establishing a world-class brand and supply chain to become the category leader in the emerging Mocktail segment.
Your Vision, Our Expertise - Let’s Go!
Wherever you are, let’s turn vision into momentum – start by filling out the form for a free consultation.
PHONE
844-837-3383
FOLLOW US