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A Decade of Impact. A Future of Prosperity.

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The Leading Collective of Industry Veterans, Founders, and Operators

We scale conscious CPG with passion, purpose, and proven results.

For over 10 years, we’ve been more than just an agency. We’re a collective powerhouse of entrepreneurs, executives, and industry leaders consistently achieving category-defining success.

We connect businesses with the right insights, stakeholders, and resources to accelerate growth at any stage. Whether you’re launching, scaling, or preparing for an exit, we bring first-hand experience, strategic expertise, and a passion for supporting founders and brands that create lasting impact.

Let's Talk Growth

Passion • Purpose • People • Planet • Prosperity •

Passion

We partner with brands that lead with heart, turning vision into reality.

Purpose

Every decision we make is rooted in impact-driven growth and innovation.

People

We empower founders, teams, and communities to create lasting change.

Planet

Elevating sustainable business practices to protect the environment.

Prosperity

Growth isn’t just about revenue - it’s about building success that fuels positive change.
Fuel Your Impact

AGENCY FOUNDERS & PARTNERS

A curated network of industry veterans, executives, and operators with proven leadership.

Marci Zaroff

Founder, Chairwoman

Eric Schnell

Founder, Chief Executive Officer

Mark Doskow

Co-Founder, Managing Director

Veronica Park

Co-Founder, Chief Operating Officer

Chris Cuvelier

President

Larissa Hrabec

Partner, Chief Brand Strategist

Eddie Pearson

Partner

Ashley Ferguson

Partner, Enterprise Partnerships

Steven Kessler

Partner, Chief Sales Officer

Errol Schweizer

Co-Founder, Partner, Advisor for Natural Retail

Vincent Biscayne

Partner, Finance Chair

Mary Anne Madonia

Partner, VP Channel Expansion

Rodd Willis

Partner, President Channel Expansion

Michael Marrotte

Partner, VP Sales

Cynthia Tice

Partner, Entrepreneur in Residence

Birgit Coleman

Partner, Connections Explorer

Kenn Israel

Co-Founder, Partner, Supplement Co-Chair

John Davidowitz

Partner

Matt Reynolds

Partner, Co-Founder & President BeyondFashion

Wendy Lucas

Partner

Hannah Lopez

Partner, Marketing & Marketplace Strategy

Jasmine Mastroianna

Partner, Retail & Trade Strategy 

Adam Lambert

Partner & Executive Sales

Jordan Parker

Partner & Marketing

AL-B Hannemann

Partner & Experiential Marketing

Steve Myers

Partner & Domestic Import Strategist

Andrei McQuillan

Partner & Creative Director

Megan Moore

Partner & Finance/Accounting/Operations

Bret Johnson

Partner, Co-Founder, General Manager BeyondSpirits

Kammy Chahal

Partner & Marketing

50+ Collective Members

A curated network of best-in-class CPG experts ready to align with your mission.

Luis Camino

Specialty Grocery Sales & Distribution (Northeast)

Simone Luke

Sales Leadership & Distribution Networks (U.S. & Canada)

Teddy Heidt

Creative Director & Social Media Strategy

Lauri Maerov

Award-Winning Fiction Writer Verbal Branding, Naming & Storytelling

Iryna Estevez

BBA in Accounting, Financial Operations & Systems

Megan Moore

Finance & Fundraising, NYU Food Studies Graduate

Elizabeth Borges

BBA, Bookkeeping & Financial Strategy

Tracy Kahley

Bookkeeping & Financial Reporting (Diverse Industries)

Justin Prochnow

Regulatory Compliance & Litigation Defense (Food, Beverage, Cosmetics)

Zak Zaidman

Product Development & Supply Chain (Food & Beverage)

Michael Berro

Food Broker Networks & CPG Brand Founder

Kammy Chahal

Brand Management & Market Entry Strategy

Maria Burdick

Strategic Advisor

Elysabeth Alfano

Strategic Advisor

Sunshine LeMontree

Brand Building & Social Media

Marc Meyers

R&D & Technology Innovation (35+ Patents, Supplements & Functional Foods)

Margie Adelman

Nutraceutical Brand Building & PR (B2B & B2C)

Julie Nelson

Strategic Advisor

Ryan Boland

Strategic Advisor

Loick Fenaux

Strategic Advisor

Adam Hertel

Strategic Advisor

Kristina Sciarra

Beverage Product Development & Premium Branding

Essi Liljama

Strategic Advisor

Sona Banker

Financial Strategy & Venture Capital Advisory

Radhika Maheshwari

Brand Strategy & Visual Identity Design

Lisa Shanower

Strategic Advisor

Jenni Pustinger

Strategic Advisor

Susan Fecko

Strategic Messaging & Brand Communications (Health & Wellness)

David Barbash

Sales Leadership & Business Development (U.S. & UK Markets)

Jamie Valenti-Jordan

Strategic Advisor

Jeremiah McElwee

Strategic Advisor

Arthur R. Rumaya

Brand Identity & Visual Communication Design

Ryan Honeyman

Strategic Advisor

Sabrina Kautz

Brand Strategy, Omnichannel Marketing & Retail Growth

Crystal Bennett

Strategic Advisor

Jeannie Cho

Strategic Advisor

Matt Merson

Sales & Marketing Leadership, Brand Launches & Distribution

Matt Weiss

Investment Research & Founder Rind Snacks

Megan Sullivan

Content Creation, Social Media & Brand Partnerships

Melanie Breitner

Food Science & Commercialization Expert

Sean Conner

Executive Hiring Strategy & Co-Founder Force Brands

Trey Holder

Board Member & Strategic Advisor Co-Founder Brand Innovators Labs, EF Overwatch, CPG Institute

Veronica Lehman

Strategic Advisor

Chip Leonard

Business Development & Sales, International & Emerging Brands

Mirran Raphaely

Strategic Advisor

Naomi Canty

Strategic Advisor

David Tsiang

Strategic Advisor

Perri Gordon

Strategic Marketing Expert

Bret Johnson

Strategic Advisor

Elle Molchan

Global Brand Strategist & CMO Advisor (Luxury, Beauty, Wellness)

Zachary Watson

Natural Products Industry Connector

Rob Morasco

Culinary Innovation & Foodservice Strategy Advisor

Liz Gabriel

Brand Strategist & Storyteller for Regenerative Brands

Kate LaBrosse

Brand Strategist & Storyteller for Regenerative Brands

Carlotta Mast

Brand Strategist & Storyteller for Regenerative Brands

Jeff Feist

Strategic Advisor

Industry Affiliations

Amplifying connections, resources, and opportunities for sustainable growth.

Scale With Purpose

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Your Brand, Beyond Limits
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Marci Zaroff

Founder, Chairwoman

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Marci Zaroff is an internationally-recognized ecolifestyle pioneer and Co-Founder of BeyondBrands. With over 35 years of extensive experience as a serial entrepreneur (IIN, Under the Canopy, Good Catch, Ecofashion Corp/Farm to Home/YesAnd), Marci has consistently driven innovation and transformation across sectors through her creative vision, deep industry expertise, and commitment to social and environmental progress.

Known for building brands that shift cultural paradigms, she has been honored with numerous industry awards, served on the Board of the Organic Trade Association, produced a cutting-edge sustainable fashion documentary, and authored “ECOrenaissance: Co-creating a Stylish, Sexy and Sustainable World” (Simon & Schuster).

Outside of her global thought leadership, she’s a proud mom/stepmom of 5 consciously-raised kids, a self-proclaimed soil junkie, and a passionate advocate for regenerative practices.

Eric Schnell

Founder, Chief Executive Officer

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Eric Schnell is a serial entrepreneur, visionary, and co-founder of BeyondBrands, with almost three decades of experience in the natural products industry. He has launched and scaled multiple high-impact brands, including Steaz, the first organic RTD tea brand (acquired in 2015); Runa tea (acquired in 2018); Good Catch, the world’s first plant-based seafood brand (acquired in 2020), and GoodSam, a leading regenerative organic snack foods brand, which successfully achieved its Series A in 2025. Eric brings a powerful combination of executive leadership focused on marketing, sales, and product innovation, helping turn early-stage ideas into global brands. He’s received accolades, including the “Sustainable Business of the Year” award, 6-Time Annual BevNET “Best Product of the Year” awards, 11-Time Nexty Awards recipient and recognition as a Beverage World “Top 50 Disruptor”. He currently serves on the Nutrition Capital Network Selection Committee, Naturally Network and Naturally New York board of directors.

Mark Doskow

Co-Founder, Managing Director

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Mark Doskow is a Co-Founding Partner and Managing Director at BeyondBrands, where he leads internal operations, organizational growth, and cross-functional execution across teams. With 20+ years of leadership spanning hospitality, entertainment, and plant-based, natural products, Mark brings a systems-oriented mindset and a track record of managing complex projects across diverse teams. Known for his precision in data tracking, process implementation, and partner support, he helps ensure BeyondBrands and BeyondSpirits run with discipline and impact. Mark’s ability to unify operations with creative execution makes him a key force in building scalable infrastructure behind conscious brands.

Veronica Park

Co-Founder, Chief Operating Officer

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Veronica Park is a seasoned operations executive and serial entrepreneur with over 26 years in the beverage industry. As Co-Founder and Chief Operating Officer of BeyondBrands, she brings a deep commitment to people, purpose, and performance. Veronica has led large-scale retail, licensing, and foodservice initiatives across North America, Asia, and Europe, and played a key role in building the foodservice segment for Starbucks across regions including Singapore and the Philippines. Her expertise spans organizational development, global expansion, and white-glove service execution, making her an indispensable force behind BeyondBrands’ operational success. Known for her heart-led leadership and relentless dedication, Veronica is not only a connector of people and ideas, but also a proud mother of three who brings compassion and tenacity to everything she touches.

Chris Cuvelier

President

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Chris Cuvelier is a seasoned entrepreneur and operator with over 20 years of experience scaling consumer packaged goods brands. As the Founder and CEO of Zola, he built one of the fastest-selling acai juice and coconut water lines in the U.S., leading the brand through a successful acquisition. He later joined Caliva as Head of Beverage, helping grow its portfolio ahead of a $330MM SPAC merger that took the company public. Chris is also a founding partner of BeyondSpirits, where he applies his expertise in capital raise, operations, and go-to-market strategy to help emerging and established beverage brands thrive. Based in Half Moon Bay, California—home to the legendary big wave surf spot Mavericks—Chris finds balance in surfing, walking his dog, and spending time with family.

Larissa Hrabec

Partner, Chief Brand Strategist

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Larissa Hrabec is a seasoned brand marketing leader with a proven track record of driving growth across some of the world’s most iconic beverage brands. Over her 16-year tenure at Nestlé Waters, she held global marketing roles supporting brands like S. Pellegrino, Poland Spring, and Perrier across 40 countries. Now Chief Brand Strategist at BeyondBrands, Larissa brings big-brand discipline to scaling natural products and mission-driven CPG companies. Having played roles as Head of Marketing as well as agency and consultant strategist, she deeply understands the ins and outs of effecting positive brand change within global organizations, as well as working from scratch in startup environments and agencies.

Eddie Pearson

Partner

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Eddie Pearson is a seasoned sales and distribution leader with over 25 years of experience scaling consumer brands across beverage, food, and wellness categories. From powerhouse roles at Coca-Cola and Pepsi to leading growth at brands like Reeds, Runa, Zola, and ForA:Butter, Eddie brings unmatched expertise in building modern, high-performance sales infrastructures. He’s known for bridging the gap between corporate systems and emerging brand agility, with a sharp understanding of consumer behavior, retail trends, and distributor dynamics. A disciplined operator and strategic advisor, Eddie helps brands break through barriers and accelerate growth in complex markets. He lives in Chattanooga, TN with his wife and two daughters.

Ashley Ferguson

Partner, Enterprise Partnerships

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Ashley Ferguson is a strategic operator and capital strategist with a unique background spanning luxury lifestyle, licensed consumer goods, and science-backed innovation. She began her career as a publicist in healthcare and high-end lifestyle, representing brands like Burgess Yachts, Bridgehampton Polo Club, and Jacob & Co.—where she developed a passion for building relationships that move businesses forward. At Jazwares, she supported omnichannel business development across a 36-brand portfolio including Squishmallows, Fortnite, and Roblox, playing a key role in two acquisitions and nurturing retail growth with Amazon, Walmart, and Target as well as leading global retailers. At Disruption Labs, Ashley helped grow the company from pre-revenue to 64 global patents, bridging R&D, brand, and capital strategy across food, beverage, supplements, and agtech. Today, she co-leads the capital raise division at BeyondBrands and helps shape go-to-market strategy and enterprise partnerships across the collective. She is also the founder of Corpaholic Consulting, advising IP-backed and ingredient-led ventures on commercialization infrastructure and scalable growth.

Steven Kessler

Chief Sales Officer

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Steven Kessler is a seasoned sales strategist/entrepreneur with over 30 years of experience in the natural products industry. As Co-Founder of Steaz—an Organic and Fair Trade certified iced green tea brand—he helped transform the company into a category leader, earning Entrepreneur Magazine’s Best Business of the Year award. Steven has led and scaled high-performing sales teams across brands like Country Life and Steaz, building national distribution strategies and managing teams of up to 50. Today, as Chief Sales Officer at BeyondBrands, he brings this depth of experience to help brands architect winning sales strategies that drive growth from launch to leadership.

Errol Schweizer

Co-Founder, Partner, Advisor for Natural Retail

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Errol Schweizer is a nationally recognized leader in natural product retail and sustainable food systems, with nearly 25 years of experience in the industry. As former Vice President of Grocery at Whole Foods Market, he led the company’s largest division—doubling sales to $5 billion and improving margins by 300 basis points. He was also a key architect of Whole Foods’ 2018 GMO Labeling Policy and has been named one of Supermarket News’ Top 25 Retail Game Changers. At BeyondBrands, Errol brings deep knowledge in merchandising, category management, and mission-aligned product development for organic and ethically sourced brands. A lifelong gardener and permaculture advocate, Errol lives in Austin, Texas, with his midwife wife and children.

Vincent Biscayne

Partner, Finance Chair

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Vincent Biscaye is a finance executive with deep roots in investment banking and a passion for scaling natural food and beverage brands. After a decade in international commodity trading, he pivoted into CPG, becoming Partner and CFO of Love Grace, a leading organic cold-pressed juice company. Since then, he has advised dozens of startups, offering strategic finance and business development support to help them scale efficiently. Vincent holds an MSc in Engineering from Mines Nancy and a Master’s in Finance from HEC Paris. A lifelong basketball player, he brings a team-first mindset to every brand he supports.

Mary Anne Madonia

Partner, VP Channel Expansion

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Mary Anne Madonia is a sales strategist specializing in foodservice and alternative channels for better-for-you food and beverage brands. With 15+ years of experience, she has scaled brands like Mary’s Gone Crackers, JUST Water, and UNREAL Snacks across airlines, offices, military bases, convenience stores, drug stores, colleges & universities, and travel retail. At UNREAL, she secured placements with United Airlines, CVS, Circle K, Costco and established international distribution in Canada. At Mary’s Gone Crackers, she led the sales team, managed Costco US and International, and developed a Foodservice/Alternative Channel expansion plan featuring small-format packaging. Her strategy secured partnerships with Starbucks, Delta Airlines, Google, and Dot Foods. Based in NYC, she’s a fitness junkie, avid traveler, and proud aunt to seven nieces and nephews. As VP of Channel Expansion at BeyondBrands, she helps brands expand beyond traditional grocery into overlooked, high-growth markets.

Rodd Willis

Partner, President Channel Expansion

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Rodd Willis is a channel expansion expert with over three decades of experience in food and beverage distribution. He spent 27 years at Dot Foods, where he launched and scaled the company’s Convenience and Natural Specialty divisions—each into multi-billion-dollar business units. Rodd began his career at Hormel Foods, selling into the foodservice channel across major markets, and has since become a trusted leader in opening non-traditional pathways to scale. His expertise spans foodservice, vending, drug, industrial, and alternative retail. A board director at the Specialty Food Association and chair of its Distributor Council, Rodd brings strategic leadership, operational excellence, and deep industry connectivity to the BeyondBrands team.

Michael A Marrotte

Partner, VP Sales

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Michael Marrotte brings over 35 years of CPG expertise to BeyondBrands, with leadership roles spanning Fortune 500 companies like Procter & Gamble and Nestle Purina, natural food distributors, broker management, and entrepreneurial startups. Known for crafting strategic sales and distribution roadmaps, he accelerates growth, drives profits, and reduces risk for emerging brands. Michael’s experience covers natural, conventional, CBD, and cannabis categories, helping founders secure national distribution and build scalable sales systems. With a B.S. degree in Food and Resource Economics from the University of Florida, he offers expertise in product distribution, broker partnerships, new business development, and strategic planning. Outside of work, Michael enjoys boating, cycling, golf, and traveling with his three sons.

Cynthia Tice

Partner, Entrepreneur in Residence

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Cynthia Tice is a natural products pioneer best known for founding Lily’s Sweets, the no-sugar-added chocolate brand acquired by The Hershey Co. in 2021 in what became the #1 snack food exit of the decade. From initial placement in Whole Foods to investment from VMG Partners, Cynthia built a category-leading brand that proved better-for-you could scale at mass. Today, she brings that same vision and expertise to BeyondBrands as a Partner and Entrepreneur in Residence—mentoring founders through capital raises, retail strategy, and purposeful brand building.

Birgit Coleman

Partner, Connections Explorer

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Birgit Coleman is a strategic advisor known for her expertise in building disruptive innovation pipelines and guiding startups and multinational corporations to market leadership. As Co-Founder of swissnex San Francisco, she led the Swiss National Incubator and Accelerator Program, supporting over 200 Swiss startups with U.S. market entry strategies. For Nestlé, she pioneered Open Innovation frameworks and implemented organizational structures to funnel external partnerships into business units, earning Nestlé recognition as a “Top Global 50 Most Innovative Company.” She also played a pivotal role in establishing Mista Foods for Givaudan, developing a leading food technology innovation platform. A thought leader in nutrition, healthy aging, and longevity, Birgit has co-authored two books on food industry innovation and holds a Master of Arts in Business from the University of Applied Sciences, Vienna.

Kenn Isreal

Co-Founder, Partner, Supplement Co-Chair

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Kenn Israel brings over three decades of experience in the supplements and nutraceutical industry, specializing in product innovation, delivery system development, regulatory affairs, and commercialization. He has held senior leadership roles across startups, high-growth companies, and multinational organizations, offering deep cross-functional expertise from R&D to market strategy. At BeyondBrands, Kenn helps health-focused brands break new ground with science-driven products and compliant, scalable pathways to market. A passionate mentor and wellness advocate, he’s committed to shaping the next generation of supplement innovation. Based in Central Asia, Kenn finds his greatest joy in raising his sons and nurturing their curiosity for the world.

John Davidowitz

Partner

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John Davidowitz is a seasoned sales leader and natural products industry veteran with over 20 years of experience spanning retail operations, category management, brand building, and sales leadership. He spent formative years at Whole Foods Market and Hain Celestial, gaining hands-on expertise across the MULO, Natural, Small Format, and Foodservice channels. Today, John’s passion lies in sustainably scaling emerging brands, where he brings a uniquely analytical approach to sales leadership and planning. His methodical mindset is rooted in an MS in Applied Economics from Cornell University, with concentrations in Food Marketing, Distribution, and Behavioral Economics. At BeyondBrands, John leverages his cross-channel expertise to help mission-driven brands achieve smart, sustainable growth. When not growing brands, he can be found tending to his home garden, which boasts a pear tree, four varieties of grapes, and seven thriving vegetable beds.

Matt Reynolds

Partner, Co-Founder & President BeyondFashion

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Matt Reynolds is a business strategy leader and pioneer in sustainable and regenerative fashion, with deep expertise in fair trade, organic certification, and cottage industry supply chain development. As Co-Founder of Indigenous Designs, he helped build one of the first Fair Trade and organic apparel brands in the U.S., generating over $70M in revenue through artisan-led production and shaping early sustainability standards. For more than two decades, he has developed Tier 4–1 sourcing programs for brands such as Eileen Fisher, Walt Disney, Marmot, Prana, and others—enabling traceability, certification, and ESG reporting across North America, India, the EU, and Southeast Asia. Matt played a key role in shaping Worldly’s business development approach and brings expertise in ESG technology for measuring, managing, verifying, and reporting compliance, as well as driving GHG and Scope 3 reductions. A founding B Corp business leader, he was part of the original group of 12 companies that helped launch the B Corp community. At BeyondBrands and BeyondFashion, Matt blends strategy, innovation, and collaboration to help brands align sustainability goals with scalable business success.

wendy lucas

PARTNER

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Wendy Lucas is a health and wellness industry leader with over 25 years of executive experience across supplements, beauty, and functional nutrition. As former CEO of Country Life, she has guided brands through growth strategy, product innovation, sales and marketing leadership, and operational excellence.

Wendy’s expertise spans startups to multi-billion dollar organizations, with proven success across natural, mass, online, practitioner, international, and MLM channels. Her early foundation in design and analytics—earning a BS from the Fashion Institute of Technology and an MBA from Harvard Business School—shapes her intuitive ability to identify high-impact opportunities and drive material business results.

In addition to her executive roles, Wendy has served as a Board Director for Allergy Research Group, Kuli Kuli, and Naturally New York, providing strategic counsel to purpose-driven companies navigating growth and complexity. At BeyondBrands, she brings this multi-dimensional experience to support supplement and wellness brands with practical strategy, executional clarity, and category leadership.

HANNAH LOPEZ

Partner, Marketing & Marketplace Strategy 

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Hannah Lopez is a marketing and innovation strategist with deep expertise in better-for-you food and beverage. Her work spans product development, manufacturing, brand storytelling, and marketplace strategy—helping purpose-driven brands move from idea to launch with clarity and impact.

Hannah has supported more than 180 brands across the natural and plant-based space, including during her time leading Marketplace and Industry Development at the Plant Based Foods Association. There, she partnered with Walmart, Kroger, Sodexo, DOT Foods, and Stanford to elevate plant-based positioning across retail, foodservice, and distribution. Her career includes leadership roles at Bolay Fresh Bold Kitchen and Kennesaw Juice, as well as real-world experience in beverage manufacturing, food safety, and regulatory compliance.

She has served on the boards of the New York and California Restaurant Shows, hosted Fast Casual Summits, and led workshops at Expo East and West. At BeyondBrands, Hannah helps founders bridge strategy with creativity—bringing products to life through compelling brand platforms, thoughtful content, and go-to-market execution.

Jasmine Mastroianna 

Partner, Retail & Trade Strategy 

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Jasmine Mastroianna is a sales and trade marketing leader with over 17 years of experience driving growth across natural and emerging consumer brands. Most recently, she served as Head of Sales at Daily Crunch where she strengthened key retailer partnerships, and delivered disciplined revenue and margin growth. Starting her career in retail category management, her perspective from a “buyer’s lense” provides a competitive advantage for brands in the CPG space.   Her experience at IGNITE Sales Management and leadership roles with brands such as Johnny Pops and Bantam Bagels, give her cross-category expertise from frozen to high-growth snack platforms.  As a “Buyer’s Best Friend” Jasmine knows exactly what it takes to scale in retail.

At BeyondBrands, Jasmine supports the sales practice, helping brands accelerate distribution, refine trade strategy, and build durable retailer partnerships grounded in financial rigor and executional clarity.

Adam Lambert

Partner, Sales & Wholesaler Operations

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Adam has spent the last 30 years learning from just about every angle of the beverage industry. Starting out as a grocery store liquor clerk to growing into his current roles as a partner at Beyond Spirits, Founder of Craft-Union and managing partner at Michigan Bev Co. Previous roles include President of Michigan Brewers Union, Chief Revenue Officer at BrewDog USA, COO for Storied Craft Breweries, participating and evaluating M&A in all beverage categories, VP of Sales for Virtue Cider part of ABI’s High End group, VP of Sales for New Holland Brewery and Distillery, 7 years as VP of Sales for Dogfish Head Craft Brewery and 6 years as National Sales and Marketing Manager for Rogue Ales. Past experiences include owning a wine distribution and brokerage company, managing the west coast as a brewery brand manager for SLO Brewing Company, Sales rep for Wine Warehouse, and a proud graduate of Cal Poly San Luis Obispo. Adam has been a featured presenter at the Craft Brewers Conference, Brewbound Brew Talks, Beverage Trade Network, and the Bar and Nightclub Show. Featured author in the New Brewer Magazine.

Brand Experience: Dogfish Head Craft Brewery & Distillery, Brewdog USA, Rod & Hammers Distillery, Rogue Ales Brewery & Distillery, ABI, New Holland Brewery and Distillery, SLO Brew, Storyhouse Distillery.

Jordan Parker

PARTNER & MARKETING

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Jordan is the Founder of Amplify Brand Collective and a seasoned marketing and communications leader with over two decades of experience shaping and scaling iconic consumer brands. She works at the intersection of strategy, creativity, and execution—helping brands build strong foundations and amplify what makes them distinctive.

Jordan’s expertise spans brand strategy, brand architecture, brand management, and storytelling, with a proven track record of driving double- and triple-digit growth. Her work includes national campaigns, experiential activations, PR/influencer marketing, and go-to-market leadership, as well as, having been a brand founder herself understanding the needs of all sizes of brands from start-up and beyond. Prior to joining BeyondSpirits as a Partner, Jordan led the Agave Portfolio at Hotaling & Co., where she managed strategy, innovation, and execution across four premium tequila and mezcal brands in the U.S.

BRAND EXPERIENCE
Spirits: Convite Mezcal, Fiero Tequila, Chinaco Tequila, Severo Tequila, Hine Cognac, Speyburn Scotch Whisky, Old Pulteney Scotch Whisky, Balblair Scotch Whisky, Bacardi Portfolio, Remy-Cointreau Portfolio, Brown-Forman Portfolio
CPG: KRAVE Jerky, ReThink Ice Cream
Apparel: Gap Inc, Doce Vida Fitness Inc. Experiential: Doce Vida Events Inc, HurryDate Speed Dating

AL-B Hannemann

PARTNER & EXPERIENTIAL MARKETING

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Al-B played pro beach volleyball for 18 years, won an Olympic Festival Gold and U.S. Open Championship. He founded the National Volleyball League and built the only beach & indoor volleyball sports school in the world, the Club Med NVL Academy in Florida. He parlayed that experience into producing top-notch branding opportunities, hospitality services, event management, and production capabilities around the globe. His deep understanding of curating unique experiential events and brand activations leaves a lasting impression, that is his calling card. He learned how best to maximize exposure and value for his brand partnerships by integrating and utilizing his relationships with professional athletes, celebrities and influencers to help elevate experiences profiles.

Event Experience: Jay Glazer Super Bowl Kick Off Party, PRIDE Festival NYC, ESPYs, Preakness, Sundance Film Festival, Coachella, STK celebrity events and openings, London Olympics, NFL Pro Bowl in Hawaii, Corporate incentive President Club events in Turks and Caicos and Cancun

Steve Myers

PARTNER & DOMESTIC IMPORT STRATEGIST

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Steve is based out of the New York City area and has a global reach with networks from Sydney to London. A wealth of lifelong beverage industry knowledge, strategic partnerships and creative drive to the table allows Steve to specialize in bringing companies into the US market and launching alcohol brands. He has experience in helping companies expand into new markets, build strategic sales partnerships, curate an influential and loyal customer base and evolve within challenging environments.

Brand Experience: Ilegal Mezcal, Mr. Black Craft Distillers, Bertha’s Revenge Gin, Empirical Spirits, Misadventure Vodka, Pa’lante Rum

Andrei McQuillan

PARTNER & CREATIVE DIRECTOR

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Drei is a creative brand and marketing authority and proven innovator specializing in executing strategies that drive exposure, brand positioning and significant revenue growth. With a special aptitude for leading extremely successful, explosive development of early-stage businesses, his focus lies in deconstructing the DNA of a brand to form a valuable connection to the soul of the consumer. Andrei has achieved success through establishing and executing an aggressive creative and strategic direction, while weaving style and culture into the tapestry stemming from his roots in the music industry under the mentorship of legendary manager Benny Medina, where he managed superstars Jennifer Lopez, Brandy, Ricky Martin, Jennifer Love Hewitt, Kanye West and others.

Brand Experience: Bacardi Limited, Stillhouse Spirits, Dezo (RTD), Flying Embers, Playboy Energy Drinks, Playboy Water, Level Select (topical CPG), Social CBD, Healist Naturals (CBD brand), Probulin (probiotics), Trunk LTD (clothing, fashion brand)

Megan Moore

PARTNER & FINANCE/ACCOUNTING / OPERATIONS

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Megan is a finance and operations professional with 10+ years in the beverage/CPG world. She loves working with makers – especially if they’re making something delicious and has a real passion for the place where finance and operations meet; from fundraising for a Series A, to building and understanding COGS, to vetting co-packers, implementing ERP systems, day-today bookkeeping, financial reporting/modeling, ERP implementation, demand planning, and accounting practices. With a graduate degree in Food Studies from NYU and a concentration in sustainable entrepreneurship, Megan believes that one key to keeping sustainability in our food system is to keep food and beverage businesses, who are doing the right thing, financially sustainable. When she’s not working with emerging brands on their FP&A, Megan enjoys hiking in the Catskills, NY with her dog Disco, open water swimming and organic gardening.

Brand Experience: Mikkeller, Owl’s Brew, Parlor Coffee, Maison Marcel Wines, Sproud, United Sodas of America, Subourbon

BRET JOHNSON

Co-Founder, General Manager BeyondSpirits

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After obtaining a degree in exercise physiology and appearing on MTV, Bret became a TV host/producer, a Men’s Health fitness expert, a radio host, and a talent agent for athletes. In 2003, Bret jumped into the beverage industry with Rockstar Energy Drink in NorCal then quickly opened the Midwest, peppering music initiatives, and finishing as VP of Sales/Marketing PacNW in 2011. Recruited as VP of Field Marketing for Pabst Brewing, he created structure and accountability for event sponsorships, live music venues and all experiential activity nationwide. As a consultant he has provided brand creation/ideation, retail sales, DSD distribution, and marketing strategies for numerous brands. His spare time is spent writing a follow up to his novel Heavenland, producing collaborative music and live events with Cuban & American artists (CUBAMERA), plus eating and drinking around the globe.

More Brand Experience: Arriba Chelada, Pabst, Rockstar Energy, GT’s Kombucha, Health-Ade Kombucha, Jiant Hard Kombucha, L.A. Libations/Molson Coors, Lucky Jack Coffee, NEFT Vodka, Vyb Rosé

Kammy Chahal

PARTNER & MARKETING

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Kammy is a seasoned marketing leader with 2+ decades of experience in the alcohol beverage industry with a strong background in brand management, market entry strategy, and consumer engagement. She has a proven track record of driving growth for both established and emerging brands by successfully launching and expanding brands in both domestic and international markets utilizing her comprehensive understanding of distribution channels, marketing strategies, and consumer engagement tactics. Her expertise lies in crafting strategies tailored to diverse markets and consumer segments. Kammy’s passion for sustainability and innovation, combined with her entrepreneurial mindset, makes her a valuable asset in today’s dynamic marketing landscape. With a keen eye for detail and a commitment to excellence, she is dedicated to helping businesses achieve their marketing objectives and reach new heights of success.

Brand Experience: E&J Gallo Winery, Pabst Brewing Company, Treasury Wine Estates, Barefoot, Carlo Rossi, Boones Farm, Bartles & Jaymes, Wild Vines, Hornsby’s, Peter Vella, Andre, Madria Sangria, Tsingtao, 19 Crimes, Penfolds, Beringer, Sterling Vineyards, Beaulieu Vineyards, Stags Leap, Etude, Lindemans