Our Portfolio
GUIDED BY ENERGY, DRIVEN BY RESULTS
Explore a few of the brands we’ve helped shape – from visionary startups to industry-shaping successes.
Juni
Transforming Influencer Reach into a National Beverage Brand
BRAND STORY
In 2023, entrepreneur Kim Perell, best-selling author & podcast host Jay Shetty, and wellness expert & chef Radhi Devlukia-Shetty partnered with us to redefine Better-for-You (BFY) tea. Together, we co-created Juni, a brand designed to lead in retail and online, leveraging Jay & Radhi’s purpose-driven audience to bring high-quality, ayurvedic wellness drinks mainstream.
IMPACT & ROI
We provided founder advisory, formulation, production management, and brand architecture, ensuring a strong foundation for growth. We led sales strategy, broker setup, and key retail negotiations, securing a Top 5 category launch at Erewhon before expanding into 500+ California retailers and preparing for national distribution. With six-figure Amazon sales, strategic go-to-market execution, financial planning, and capital raise support, Juni is cementing its place as an influencer-founded brand with staying power.
In 2023, entrepreneur Kim Perell, best-selling author & podcast host Jay Shetty, and wellness expert & chef Radhi Devlukia-Shetty partnered with us to redefine Better-for-You (BFY) tea. Together, we co-created Juni, a brand designed to lead in retail and online, leveraging Jay & Radhi’s purpose-driven audience to bring high-quality, ayurvedic wellness drinks mainstream.
IMPACT & ROI
We provided founder advisory, formulation, production management, and brand architecture, ensuring a strong foundation for growth. We led sales strategy, broker setup, and key retail negotiations, securing a Top 5 category launch at Erewhon before expanding into 500+ California retailers and preparing for national distribution. With six-figure Amazon sales, strategic go-to-market execution, financial planning, and capital raise support, Juni is cementing its place as an influencer-founded brand with staying power.
Lily's Chocolate
Largest Snack Food Exit in the Last Decade
PARTNER STORY:
Natural products pioneer Cynthia Tice set out to create no-sugar-added chocolate that could rival the best in taste, quality, and market success. From Whole Foods launch to VMG Partners investment and a 2021 $425MM acquisition by The Hershey Co., Lily’s proved that better-for-you brands can lead at mass.
Now a Partner & Entrepreneur in Residence with us, Cynthia helps founders scale with purpose, navigate investment, and build lasting brands. We connect emerging brands with industry leaders, offering expert mentorship, proven strategies, and direct access to category-defining success.
Natural products pioneer Cynthia Tice set out to create no-sugar-added chocolate that could rival the best in taste, quality, and market success. From Whole Foods launch to VMG Partners investment and a 2021 $425MM acquisition by The Hershey Co., Lily’s proved that better-for-you brands can lead at mass.
Now a Partner & Entrepreneur in Residence with us, Cynthia helps founders scale with purpose, navigate investment, and build lasting brands. We connect emerging brands with industry leaders, offering expert mentorship, proven strategies, and direct access to category-defining success.
8Greens
From Niche to Nationwide: Scaling into Mass Retail & Omnichannel Growth
BRAND STORY
Founded by wellness advocate and cancer survivor Dawn Russell, 8Greens set out to make greens accessible anytime, anywhere. With a best-selling tablet format, the brand partnered with us to expand beyond natural and specialty retail into mass, grocery, and drug channels.
IMPACT & ROI
We refined sales execution, trade promotion strategy, and retail optimization, leading 8Greens’ expansion into mass retail with an initial 460 Target stores, scaling to 1,500 locations in under a year. We also drove e-commerce growth and secured placements in major grocery and 2 drugstore chains, including UNFI, Kroger.com, VitaCost, and Wegmans.
Founded by wellness advocate and cancer survivor Dawn Russell, 8Greens set out to make greens accessible anytime, anywhere. With a best-selling tablet format, the brand partnered with us to expand beyond natural and specialty retail into mass, grocery, and drug channels.
IMPACT & ROI
We refined sales execution, trade promotion strategy, and retail optimization, leading 8Greens’ expansion into mass retail with an initial 460 Target stores, scaling to 1,500 locations in under a year. We also drove e-commerce growth and secured placements in major grocery and 2 drugstore chains, including UNFI, Kroger.com, VitaCost, and Wegmans.
Natural Catch
Built and implemented the Go-To-Market Retail Sales Strategy that secured an all-store approval at Whole Foods
BRAND STORY
As a cherished family business, Natural Catch embodies a legacy of pride and commitment. Natural Catch's dedication to crafting the finest quality canned tuna, while remaining dolphin-free and naturally delicious, reflects their family’s values. Each can of Natural Catch encapsulates not just premium taste, but also the unwavering dedication to sustaining our oceans for generations to come. This has all led to being the #1 brand of canned tuna sold online since 2021 and this success has anchored Natural Catch's 2024 entry into 'brick and mortar' retail.
IMPACT & ROI
Built and implemented the Go-To-Market Retail Sales Strategy, while providing fractional sales leadership to execute the plan and manage the U.S. sales team of the importer/master distributor. Natural Catch successfully launched in mid-2024, anchored by securing all-store approval at Whole Foods Market. By year-end 2026, the brand is expected to be available in more than 6,000 retail doors nationwide.
As a cherished family business, Natural Catch embodies a legacy of pride and commitment. Natural Catch's dedication to crafting the finest quality canned tuna, while remaining dolphin-free and naturally delicious, reflects their family’s values. Each can of Natural Catch encapsulates not just premium taste, but also the unwavering dedication to sustaining our oceans for generations to come. This has all led to being the #1 brand of canned tuna sold online since 2021 and this success has anchored Natural Catch's 2024 entry into 'brick and mortar' retail.
IMPACT & ROI
Built and implemented the Go-To-Market Retail Sales Strategy, while providing fractional sales leadership to execute the plan and manage the U.S. sales team of the importer/master distributor. Natural Catch successfully launched in mid-2024, anchored by securing all-store approval at Whole Foods Market. By year-end 2026, the brand is expected to be available in more than 6,000 retail doors nationwide.
GoodSam
Quintuple Bottom Line® values: From Pioneering Vision to Industry Leader
Brand Story:
Co-created with Beyond Brands in 2017, GoodSam redefined regenerative, direct-trade snacking. Now a category leader in chocolate, coffee, chips, and nuts, it proves that mission-driven brands can also lead in market performance. Farmers can earn up to 2x more income through its direct trade model, and 1% of sales are reinvested into farming communities.
Impact & ROI:
We provided corporate development, financial planning, and regulatory strategy, securing Seed investment from Thrive Market and Series A to fuel expansion. We led sales, marketing, & PR, driving a top-performing Whole Foods launch and rapid expansion into Sprouts and major retailers. With strategic fundraising & operational support, GoodSam is now a top performer across multiple categories on-aisle and a multi-award-winning leader in regenerative sourcing and direct trade.
Co-created with Beyond Brands in 2017, GoodSam redefined regenerative, direct-trade snacking. Now a category leader in chocolate, coffee, chips, and nuts, it proves that mission-driven brands can also lead in market performance. Farmers can earn up to 2x more income through its direct trade model, and 1% of sales are reinvested into farming communities.
Impact & ROI:
We provided corporate development, financial planning, and regulatory strategy, securing Seed investment from Thrive Market and Series A to fuel expansion. We led sales, marketing, & PR, driving a top-performing Whole Foods launch and rapid expansion into Sprouts and major retailers. With strategic fundraising & operational support, GoodSam is now a top performer across multiple categories on-aisle and a multi-award-winning leader in regenerative sourcing and direct trade.
Leisure
Co-Creating from Concept to Commercialization
BRAND STORY
Founded by Division 1 athletes and brothers Alex & Steve, Leisure Hydration set out to disrupt functional beverages with a shelf-stable spirulina electrolyte refresher. They turned to us to bring their vision to life–from formulation to commercialization–ensuring a category-defining launch that resonated with athletes & mainstream consumers.
IMPACT & ROI
As the first outside investor & equity partner, we led formulation, co-manufacturer sourcing, and go-to-market strategy, building a strong foundation for scale. We guided fundraising, securing a $3MM seed round, and structured key sales & distribution partnerships, including SoCal’s largest DSD beverage house. Leisure became a top 5 beverage in premium retailer chains like Erewhon and Bristol Farms ahead of its national Whole Foods launch. With continued retail expansion, Leisure is solidifying its place as a category leader.
Founded by Division 1 athletes and brothers Alex & Steve, Leisure Hydration set out to disrupt functional beverages with a shelf-stable spirulina electrolyte refresher. They turned to us to bring their vision to life–from formulation to commercialization–ensuring a category-defining launch that resonated with athletes & mainstream consumers.
IMPACT & ROI
As the first outside investor & equity partner, we led formulation, co-manufacturer sourcing, and go-to-market strategy, building a strong foundation for scale. We guided fundraising, securing a $3MM seed round, and structured key sales & distribution partnerships, including SoCal’s largest DSD beverage house. Leisure became a top 5 beverage in premium retailer chains like Erewhon and Bristol Farms ahead of its national Whole Foods launch. With continued retail expansion, Leisure is solidifying its place as a category leader.
Jasberry
Bringing an International Superfood Brand to US Shelves
BRAND STORY:
Jasberry Organic Rice isn’t just a superfood—it’s a movement. This high-antioxidant purple rice has helped 2,500+ Thai farmers increase earnings by 14x, proving food can drive real change. Already thriving in Thailand and Europe, Jasberry partnered with us to refine brand positioning, sales execution, and go-to-market strategy for a seamless U.S. launch.
IMPACT & ROI
We led brand architecture, messaging, and retail strategy, tailoring Jasberry for the U.S. consumer. With sales execution and distribution support, we secured a Whole Foods national launch and expanded into Costco. The brand’s stateside debut gained momentum, earning the 2023 Sofi™ New Product Award and Grand Prize at Fancy Food Pitch Slam—proving that mission-driven brands can win in competitive markets with the right strategy and execution.
Jasberry Organic Rice isn’t just a superfood—it’s a movement. This high-antioxidant purple rice has helped 2,500+ Thai farmers increase earnings by 14x, proving food can drive real change. Already thriving in Thailand and Europe, Jasberry partnered with us to refine brand positioning, sales execution, and go-to-market strategy for a seamless U.S. launch.
IMPACT & ROI
We led brand architecture, messaging, and retail strategy, tailoring Jasberry for the U.S. consumer. With sales execution and distribution support, we secured a Whole Foods national launch and expanded into Costco. The brand’s stateside debut gained momentum, earning the 2023 Sofi™ New Product Award and Grand Prize at Fancy Food Pitch Slam—proving that mission-driven brands can win in competitive markets with the right strategy and execution.
Steaz
Modernizing Brand Strategy + Marketing Overhaul
BRAND STORY:
The original founders of Steaz, pioneers in the organic tea and yerba mate space, are now partners at BeyondBrands and re-engaged with the brand following its acquisition. Steaz needed a modernized brand strategy and marketing overhaul to remain competitive in a fast-evolving functional beverage landscape. BeyondBrands was brought in to refresh the brand story, drive omnichannel visibility, and position Steaz for its next chapter of growth.
IMPACT & ROI
Steaz successfully re-entered the market with an updated visual identity, targeted digital marketing campaigns, and a revitalized presence across national retail and e-commerce channels. The relaunch generated renewed consumer engagement, increased shelf presence, and built momentum across wellness-forward audiences by leveraging the founders’ legacy, updated branding, and purpose-led storytelling.
The original founders of Steaz, pioneers in the organic tea and yerba mate space, are now partners at BeyondBrands and re-engaged with the brand following its acquisition. Steaz needed a modernized brand strategy and marketing overhaul to remain competitive in a fast-evolving functional beverage landscape. BeyondBrands was brought in to refresh the brand story, drive omnichannel visibility, and position Steaz for its next chapter of growth.
IMPACT & ROI
Steaz successfully re-entered the market with an updated visual identity, targeted digital marketing campaigns, and a revitalized presence across national retail and e-commerce channels. The relaunch generated renewed consumer engagement, increased shelf presence, and built momentum across wellness-forward audiences by leveraging the founders’ legacy, updated branding, and purpose-led storytelling.