A Division of BeyondBrands®
A SPRINGBOARD for
ADULT BEVERAGE BRANDS
We fuse deep industry experience, data mastery and an expansive network to help brands grow quickly and with precision; from early stage to exit.
We’ve Been in Your Shoes and Helped Shape the Industry
BeyondSpirits™ brings together former entrepreneurs, brand owners and executives who have started, grown, scaled and exited businesses across the adult beverage space. We combine first-hand operating experience, deep category knowledge and industry relationships to help brands create, differentiate and scale; whether emerging or established.
200+ years
of combined alcohol-related experience
Built on Industry Experience
Specialized Expertise for the Adult Beverage Industry
The adult beverage business comes with its own complexities, relationships and routes to market. BeyondSpirits™ brings deep, hands-on industry expertise to help brands navigate those challenges, accelerate growth and build enterprise value.
Route-to-Market & Growth Strategy
We develop Go-To-Market and Route-To-Market strategies aligned with your financial and business objectives; creating a clear path for effective, efficient growth.
Distribution & Sales
We help navigate the complexities of sales & distribution by facilitating collaborations with wholesale partners to establish effective DSD networks.
Activation & Partnerships
Deep connections with music, lifestyle events, and key partnerships to help get liquid to lips for your brand.
Data & Insights
Low-cost data solutions to create actionable insights for our partners.
BeyondSpirits™ is part of the larger BeyondBrands® collective, connecting deep adult beverage experience with cross-functional expertise across the entire business.
Backed by BeyondSpirits™
Focused on partnering with and accelerating special brands that have high upside potential. Backed by BeyondSpirits™ provides opportunities for our equity partners to secure investor capital in order to accelerate growth and create enterprise value as a team.
Our Portfolio
Shaping What’s Next in Adult Beverage
Examples of how our adult beverage expertise has helped brands navigate complexity, accelerate growth and build value.
RATIONALE
Category: Non Alcoholic Beer
BRAND STORY
Rationale Brewing was built on a simple premise: full flavor craft beer without the alcohol. Created to give mainstream and craft beer drinkers a real alternative rather than a niche sober curious product, Rationale needed bev alc experience to convert great liquid into real growth.
IMPACT & ROI
BeyondSpirits™ focused on the Sales Strategy and annual business plans by state and provided senior sales advisory that sharpened distribution focus and retail execution. The result was 65% revenue growth year over year.
Rationale Brewing was built on a simple premise: full flavor craft beer without the alcohol. Created to give mainstream and craft beer drinkers a real alternative rather than a niche sober curious product, Rationale needed bev alc experience to convert great liquid into real growth.
IMPACT & ROI
BeyondSpirits™ focused on the Sales Strategy and annual business plans by state and provided senior sales advisory that sharpened distribution focus and retail execution. The result was 65% revenue growth year over year.
TSINGTAO
Category: Imported Beer
BRAND STORY:
Tsingtao was already one of the largest beer brands in the world, but in the U.S. it had become known almost exclusively as the beer you drank with Chinese food. After five consecutive years of declining U.S. volume, the opportunity was not to move away from the brand’s Chinese heritage, but to use that authenticity as a platform for broader relevance. The goal was to reposition Tsingtao from a Chinese restaurant staple into a premium global import with broader consumers, occasions, and distribution.
IMPACT & ROI
Before joining BeyondSpirits™, one of our partners led the U.S. turnaround of Tsingtao while serving as Brand Director at Pabst Brewing Company. The work spanned consumer positioning, brand strategy, packaging, digital, distribution, sales activation, and distributor incentives. The strategy reversed five years of decline, delivering 10% volume growth in the first year, a 20% lift from the first distributor incentive cycle, another 15% lift in year two, and more than $500K in incremental annual revenue through improved brand mix and channel expansion.
Tsingtao was already one of the largest beer brands in the world, but in the U.S. it had become known almost exclusively as the beer you drank with Chinese food. After five consecutive years of declining U.S. volume, the opportunity was not to move away from the brand’s Chinese heritage, but to use that authenticity as a platform for broader relevance. The goal was to reposition Tsingtao from a Chinese restaurant staple into a premium global import with broader consumers, occasions, and distribution.
IMPACT & ROI
Before joining BeyondSpirits™, one of our partners led the U.S. turnaround of Tsingtao while serving as Brand Director at Pabst Brewing Company. The work spanned consumer positioning, brand strategy, packaging, digital, distribution, sales activation, and distributor incentives. The strategy reversed five years of decline, delivering 10% volume growth in the first year, a 20% lift from the first distributor incentive cycle, another 15% lift in year two, and more than $500K in incremental annual revenue through improved brand mix and channel expansion.
ALOHI SPARKLING BEVERAGES
Category: Sparkling THC Beverage
Brand Story:
Alohi set out to reimagine social drinking for a generation that wants the ritual without the hangover. The brand built a sparkling THC beverage line around Hibiscus Lemonade, Peach Tangerine, and Mango Passionfruit, each dosed at 5mg or 10mg and blended with adaptogens like ashwagandha, passion flower, and rhodiola rosea. Alohi partnered with BeyondSpirits to turn that product vision into a fundable, distributable brand.
Impact & ROI:
We led GTM strategy and built the investor deck and financial model that supported a $1.5M capital raise. From there we ran a full marketing and launch plan as a dedicated project, then stepped into fractional marketing and executive advisory to guide the brand through retail entry and category positioning as the THC beverage space faces new regulatory shifts.
Alohi set out to reimagine social drinking for a generation that wants the ritual without the hangover. The brand built a sparkling THC beverage line around Hibiscus Lemonade, Peach Tangerine, and Mango Passionfruit, each dosed at 5mg or 10mg and blended with adaptogens like ashwagandha, passion flower, and rhodiola rosea. Alohi partnered with BeyondSpirits to turn that product vision into a fundable, distributable brand.
Impact & ROI:
We led GTM strategy and built the investor deck and financial model that supported a $1.5M capital raise. From there we ran a full marketing and launch plan as a dedicated project, then stepped into fractional marketing and executive advisory to guide the brand through retail entry and category positioning as the THC beverage space faces new regulatory shifts.
KULEANA RUM
Category: Rum
BRAND STORY
Kuleana Rum Works crafts award winning, additive free rum grown and distilled in Kohala, Hawaiʻi, with no added sweeteners, flavoring, or coloring. The brand needed a growth partner to scale from a distinctive island story into a nationally distributed, well capitalized spirits business.
IMPACT & ROI
BeyondSpirits™ built the growth strategy and fine tuned the investor deck that supported a $7M capital raise, then stepped in as fractional sales and fractional marketing to drive distribution expansion and brand visibility.
Kuleana Rum Works crafts award winning, additive free rum grown and distilled in Kohala, Hawaiʻi, with no added sweeteners, flavoring, or coloring. The brand needed a growth partner to scale from a distinctive island story into a nationally distributed, well capitalized spirits business.
IMPACT & ROI
BeyondSpirits™ built the growth strategy and fine tuned the investor deck that supported a $7M capital raise, then stepped in as fractional sales and fractional marketing to drive distribution expansion and brand visibility.
SUBOURBON LIFE
Category: Ready to Drink Cocktail
BRAND STORY
Founded by Jen Hardell, a woman rewriting the rules in a male dominated bourbon world, Subourbon set out to bourbonize the classics. Real 6 year barrel aged bourbon, non carbonated, not overly sweet, built for daytime drinking. She turned to us to take the brand from concept to a fully commercialized, fundable RTD business.
IMPACT & ROI
We led product development and co-packer selection, then built the GTM strategy, investor deck, and financial model that supported a $1M capital raise. Beyond the raise we embedded as fractional sales, fractional marketing, and fractional finance and ops, with executive advisory guiding the brand through commercialization and launch.
Founded by Jen Hardell, a woman rewriting the rules in a male dominated bourbon world, Subourbon set out to bourbonize the classics. Real 6 year barrel aged bourbon, non carbonated, not overly sweet, built for daytime drinking. She turned to us to take the brand from concept to a fully commercialized, fundable RTD business.
IMPACT & ROI
We led product development and co-packer selection, then built the GTM strategy, investor deck, and financial model that supported a $1M capital raise. Beyond the raise we embedded as fractional sales, fractional marketing, and fractional finance and ops, with executive advisory guiding the brand through commercialization and launch.